Cross-Channel Remarketing Campaigns: A Complete Guide


Cross-Channel Remarketing Campaigns: A Complete Guide

Cross-channel remarketing lets you engage with targets in a personalized manner, leading to more conversions and better results. Here’s what you need to know.

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About the Webinar
Not everyone who visits your site will convert on their initial visit. You will need to remind people about your offers and attract users back to your site so they can finish converting. According to Nielsen, of those who abandon a shopping cart, 75% say they intend on returning to a retailer’s site to make a purchase. Of course, intention and actually doing something are not the same. It is the reminder to convert, for both lead generation and ecommerce websites, that can be accomplished through remarketing.

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Join Simplilearn on Thursday, July 7, 2022, at 9 PM IST (8:30 AM PDT / 11:30 AM EDT) for a masterclass with Brad Geddes, Co-Founder, AdAlysis. In this masterclass, Brad will show how to create your audiences and your campaigns so that you can effectively use remarketing to bring previous users back to your website in order for them to become your next customer. The live session will include a Q &A with Brad. Attendees of the live event will receive a proof of attendance certificate via email.

About the Speaker
Brad Geddes, PPC Chair at Simplilearn, is the co-founder of AdAlysis, an automatic ad testing and PPC recommendation platform. He’s the author of “Advanced Google AdWords”, frequently writes columns for Search Engine Land, has keynoted and spoken at more than 125 conferences, and has led more than 100 Google Ads seminars.

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Google Ads Retargeting

Google Ads is a great way to reengage with your audience across their many different targeting options. In this video, we’ll discuss all the ways you can reach your audiences and give insights for best practices.

0:19 – What is Retargeting?
1:19 – 3 Components to a Retargeting Campaign
1:42 – How User Tracking & Audience Creation Work Together
4:52 – Start of Demo Building a YouTube Retargeting Video
7:04 – Campaign Objectives for Remarketing Lists
8:44 – Applying Audiences to Targeting & Thoughts on Optimized Targeting
11:43 – Reviewing Performance of Audiences Once Retargeting is Live
12:34 – Quick Note on Call to Action Strategy with Remarketing

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Google Ads Course | Setting Remarketing Display Campaign | Remarketing Display Campaign | Part#62 |

Hello All, In this video, I am talking about –
– Remarketing Display Campaign
– Setting up Remarketing Display Campaigns from Scratch
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15 Remarketing campaigns in Google Ads

In this video, we will discuss:
1. What are remarketing campaigns?
2. Who should use remarketing campaigns?
3. Important considerations about remarketing campaigns?
4. How to setup step by step in Google Ads

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